The name definitely says it all and the ‘bad boy’ behind the Cattivo Ragazzo atelier is Dino Minichiello. Sitting with arms crossed on a high stool, Dino’s eyes smile as he slowly sounds the name out for me, astounded at my lack of Italian. Energy fills the room as he speaks passionately of the process that will create the bespoke suiting that will bear the name of his latest design venture. A cork pops and a crisp white is passed around in weighty tumblers. We toast.
Dino shares “I am back in my element. This venture speaks to my namesake, my love of design, and building a future for my daughter.”
Bespoke suiting is a traditional experience and while the Minichiello family has been delivering this for decades, Cattivo Ragazzo is serving it with a twist. Offering sophisticated and modern men’s wear that blends elements of high-end fashion with an edgy urban aesthetic, the atelier is on the cusp of creating a movement that speaks to a new generation of risk-takers.
“Our client is determined and driven, has a love of the unknown and the unexplored. He thirsts for greatness while holding steadfast in his style.”
The Minichiello legacy is one of innovation, history, and hockey stars. Originally from Civitanova del Sannio, a small town in the Italian province of Isernia, Dino’s father Paul opened his own shop in 1964, aptly named Paul’s of North Shore on Lonsdale Avenue in North Vancouver. Frequently referred to as the “Pierre Cardin of Lonsdale Avenue,” a reference he rebuffed, preferring instead to be known as “Paul” and lauded as a self-made man copying no one.
Developing a fluid style in the 1970s, Paul quickly gained an all-star clientele which included Sonny & Cher, Leslie Nielson, Karl Weathers, and hockey giants like Pat Quinn, Harold Snepts, and Dennis Verregehart. NHL defenceman Jerry Korab was selected as the best-dressed player for 5 years in a row thanks to his Minichiello style.
Vancouver’s historic Gastown is the creative heart of the city and Cattivo Ragazzo is situated in the centre of it all – between Water Street and Blood Alley, above the chic sipping Champagne at Mosquito and on the street–where the inspiration comes from.