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#EcoLuxLuv: Frank & Oak Launches in Gastown

North America’s fastest growing menswear brand, Frank & Oak, launched their Vancouver flagship at 316 West Cordova Street in Gastown.

Frank & Oak, krokodile pear, Gastown, Helen Siwak, Man Cave Barber Shop, Vancouver, BC, Retail

Exposed brick and greenery | Frank & Oak

The location opened to the public on December 5th, 2015 after a 5 week build-out and marks the brand’s thirteenth retail store. VIPs and media attended a pre-launch and had the opportunity to speak with Frank & Oak’s Sophie Desbiens, who traveled from Montreal, to oversee the launch.

Frank & Oak, krokodile pear, Gastown, Helen Siwak, Man Cave Barber Shop, Vancouver, BC, Retail

Full view of interiors | Frank & Oak

Focusing on providing an experience that feels as local as it does global, the company has reconfigured its flagship to offer the same personalized approach to shopping as it offers online. With mobile and online shopping seamlessly integrated in-store, customers will be able to access their past order histories and online style profiles, and can opt for complimentary personal styling appointments with trained style advisers.

Frank & Oak is more than just fashion, add barber chairs and a juice and you have a great place to hang out.

Frank & Oak, krokodile pear, Gastown, Helen Siwak, Man Cave Barber Shop, Vancouver, BC, Retail

Style writer Ritchie Po chatting with instore stylist Tyler Yang | Helen Siwak

Additionally, customers will be able to have products shipped directly to their homes if an item is not available in store, delivering Frank & Oak’s focus on connected retail. The flagship will carry Frank & Oak’s monthly menswear items, limited run collections, and will host a variety of community-oriented events which we are looking forward to.

Frank & Oak, krokodile pear, Gastown, Helen Siwak, Man Cave Barber Shop, Vancouver, BC, Retail

BLUSH’s Helen Siwak and Sam, founder of Mancave Barber Shop chain | Ritchie Po

The location also features a two chair Mancave Barber Shop and juice bar helmed by the team at local juice emporium Krokodile Pear. The space is intended as a community hub to meet, connect and linger.

Frank & Oak, krokodile pear, Gastown, Helen Siwak, Man Cave Barber Shop, Vancouver, BC, RetailFrank & Oak, krokodile pear, Gastown, Helen Siwak, Man Cave Barber Shop, Vancouver, BC, Retail

Frank & Oak, krokodile pear, Gastown, Helen Siwak, Man Cave Barber Shop, Vancouver, BC, Retail

Puppy friendly premises! | Helen Siwak

“We’re thrilled to reinforce our reputation for personalized service and unique in-store experiences the opening of this flagship location on the West Coast,” explained Frank & Oak Co-Founder and CEO Ethan Song. “We’re passionate about building a sense of community, culture, and integrating the two into a local approach but within the context of the digital world.”

Frank & Oak, krokodile pear, Gastown, Helen Siwak, Man Cave Barber Shop, Vancouver, BC, Retail

Window display and Co-Founders Hicham Ratnani and Ethan Song

Check out our sister site’s Knotwerk by Ritchie Po column shot exclusively in the new Frank & Oak!

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Who is BLUSH?

Dominique HankeDominique Hanke (31)

Editor-in-Chief / Marketing & Advertising
Dominique is a designer, stylist, fashion writer, and milliner. Her work has been seen on the runways of Vancouver, New York, and Paris and has appeared in local and international media. High-profile clients have included Katie Cassidy (Gossip Girl, Arrow), Erin Cebula (E.T. Canada) & Miss America, Mallory Hagan.

Nail Artist Gina Edwards will imPRESS
Helen SiwakHelen Siwak (113)

Interim Publisher + Content/Social Media Manager
Helen is a Vancouver-based entrepreneur with a passion for ecofriendly luxury, high fashion, veganism, travel, and activism. Her background is as a creative, with the past 8 months contracting as the EIC of a luxury lifestyle magazine. Her involvement with BLUSH since its inception makes her the perfect person to guide its transition from a women's ecofriendly lifestyle magazine to an ecoluxury guide for all audiences.

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