Realtor gets creative! A new and fashion forward way of presenting an open house, Melissa Wu, one of the top Real Estate Agents in Vancouver joined forces with Vancouver Hair and Makeup Studio, Ana V Beauty and Garment Global to give home searchers a new Open House experience. The Agents Open & Fashion Show was held on Friday, October 23 and showcased a fashion show that highlighted beauty tips and Winter trends for professionals. This was held at the stunning, contemporary home located in South Burnaby that is currently up for grabs.
How this Realtor did it
The goal was to promote, to market, and to generate a buzz that will showcase all the top quality features the home offers. Over 100 realtors, industry professionals and special guests came to view the home.
Models in professional clothing mingled with guests and demonstrated many functions of the home including how the over-sized marble kitchen island is ideal for gatherings and entertaining. The fashion show models were wearing the latest trends in makeup by Ana V Beauty and cat-walking in Global Garments’ latest professional fashion pieces, down the modern steel and glass angular staircase inside.
Agents and developers are always looking to stand out from the competition. In some cases spending tens of thousands of dollars on these over-the-top open houses—prices once reserved for the launches of luxury condo buildings. “Launch events with bonuses have become a big part of the marketing program,” says Melissa Wu.
Ana V is a Vancouver-based beauty educator, event coordinator and owner of a cosmetic line who has worked with celebrities and lifestyle companies. The event has definitely brought attention and traffic to the luxury home. All attendees got to see, to experience and to enjoy many modern and high-end features of luxury home.