The popularity of Beauty Box Subscriptions has grown over the past few years and realizing a gap in the ecommerce market, sisters, Taran and Bunny Ghatrora along with their friend, Jessica Bilmer founded ElleBox Co.
What is Ellebox?
It is a monthly subscription box with a mission to help women revolutionize their periods. After a few short months beta testing the market, the three Vancouver university students officially launched their startup business in January 2016. In its short reality, Ellebox is now known as Canada’s premium period and self-care supply delivery service.
Ellebox removes the misery of forgetting to prepare for the time of the month (TOM). Each box is supplied with a bundle of pads or tampons or a combination of both (subscriber brand preference), tea, chocolate, and other self-care goods. Once a month subscribers can time the package delivery to arrive just before their cycle begins. Every month is met with a new vendor; the majority products are Canadian based, with a select few from America. It is important to the Ellebox owners to connect with local vendors, to hear their stories and help them grow.
Their goal is to remove the stigma around a woman’s period; changing the conversation from women being reluctant or ashamed to address their periods to them feeling empowered. The Elleboxes price range from $12-$35, with flat-rate nationwide shipping at $5. A portion of the proceeds from each purchase goes back into the community supporting local food banks in need of feminine hygiene products.
Ellebox was recently voted Top 5 for The Best Concept category at the Small Business BC Awards. These ladies have managed to achieve much in a short amount of time; there is no doubt they are on their way to breaking glass ceilings.
I had the opportunity this week to speak with one of the co-founders, Bunny about their company.
Interview with Bunny from ElleBox
How did Taran come up with the idea for Ellebox? What exactly is an Ellebox?
ElleBox is a monthly subscription box service. We have four box options: Necessities, which includes pads and tampons of your choice, with tea and chocolate. This option is available with Organic pads and tampons as well. The other two tiers are Comfort and Comfort Organic, which is all of the Necessities items plus two-curated self-care items that change every month. They range from candles to face masks to essential oils, and we try to include all natural items that are made locally.
Funny enough, the idea for ElleBox actually came from gourmet bacon. Co-founder Taran read an article about a former lawyer, who quit his job to ship bacon. And began daydreaming about the kind of monthly service she’d want to subscribe to. That time of the month is something most women experience for 30+ years. Why not make it an occasion for self-care!
What were you doing prior to starting your very own company?
The three of us are students in our last year of university. Jessica is a Kinesiology student at UBC, Taran is a law student in the UK and I’m am an Accounting student at BCIT.
Please share with us how you formed Ellebox from the ground up. What wasyour first step to making it a reality?
As soon as Taran had the idea, she called Jessica and I from the UK and we all immediately started brainstorming. We began forming our vision and doing a lot of research. We tried to learn as much as we could about the subscription box industry and running a business. This was a brand new space for all three of us. A few months later we curated our first boxes, launched our website and the ElleBox was born.
Tell us about your ideal Ellebox. What’s in it?
My ideal ElleBox would be the Organic Comfort box with a candle and a facemask. I love winding down at the end of the day with a face mask, and let’s be honest, lighting a candle makes just about everything a little better.
What does your average workday look like?
The first thing I always do is to check my emails. The next thing I do is to make a to-do list. I make lists for just about everything and there’s nothing more satisfying than seeing things get crossed off. Most days involve meetings with vendors, and picking up or sourcing product. At some point in the day I try to walk my dog or take him to the park. The rest of the day is usually spent packing boxes or with a trip to the post office. There’s a team of three co-founders at ElleBox, so we are able to split up a lot of the work. We try to think of it as controlled chaos!
What advice would you give your 18-year-old self?
If I could give advice to my 18-year-old self it would definitely be to appreciate and accept all opportunities that come your way. You might not know what you’re truly passionate about, but it’s worth giving everything a shot. Also, stop eating cheeseburgers every day!
Inspiration is everywhere women! If these three students can get together and create Ellebox, think about what you can do to change lives.