The Juice Truck x PartySkirts Collaboration launch party was a delightful affair celebrating the new Watermelon PartySkirt.
More than two hundred fun-loving attendees attended and many overflowed onto the street this balmy Thursday, eating and drinking in an electric party atmosphere.
Set against the backdrop of The Juice Truck’s West 5th Avenue headquarters, there was an exploratory aspect to the launch party, with all doors and rooms open in the space for guests to check out. The building was tastefully (pun intended!) decorated with fruit accessories and vibrant colours.
The Juice Truck served watermelon based drinks on site, offered up a playful giant watermelon slice photowall, and DJ Elrizzy set the mood by playing smooth summer tunes.
Vancouver born and raised, sisters Mariel and Lauren Armstrong started PartySkirts more than four years ago, and have been the darlings on the local fashion scene ever since. They then co-founded SKOT Apparel when they received overwhelming response to their own home-made ‘party skirts’ that they had designed for themselves to wear.
When The Juice Truck approached them to collaborate, the sisters jumped at the opportunity, knowing they wanted to work with a local business that they were friends and fans of. “The watermelon was a shoo in!” Lauren said, citing the colours of this happy summer fruit. Glasfurd & Walker designed the print which is bright, playful and perfect for summer – obviously inspired by watermelons, hot times and summer in the city.
The limited edition skirt is made in Vancouver, easy to care for because the chosen fabric is a polyester blend, and best of all, it is machine washable.
Everyone who tried on the Vancouver made Watermelon PartySkirt loved the versatility of the cut and how it made them feel. The elastic waistband translates into a skirt that is incredibly easy to wear, and can be dressed up or down for any occasion. The skirt also features generous on-seam pockets, handy for taking phones, cards and keys on the go.