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#ZESTWoman: Carine Redmond Loves Riggins

Carine Redmond is everywhere in Vancouver. Always media savvy and a pop-culture expert, Carine fell in love with ‘the biz’ while working on The Tyra Banks show.

Carine grew up in Ottawa, Ontario, attended McGill University and moved to Vancouver in 2008 and started her public relations business. Fast forward to 2017, and she is an established Vancouver-based publicist and principal at her firm Carine Redmond & Associates. Her brand is on point due to her vision and connectedness to the culture around us.

BLUSH loves entrepreneurial women who are shining brightly and warmly. Carine is just that person, and we were so pleased when she was nominated. (That she loves her pup Tim Riggins is just an added bonus of awesomeness!)

the dailey method, india rose, whitney krutzfeld photography, carine redmond, pr firm, marketing, entrepreneur, vancouver, vancity, woman in business, zest woman, helen siwak

Carine in the morning | Whitney Krutzfeld Photography

How do you define success and what is the best way to achieve long-term success?
Success is different for everyone, but I think having clear long term goals and a vision for how you want your life to look is important. Take the small steps to get there. Stay flexible and be open to opportunities that come your way.

How do you generate new business and stay creative?
Relationship building! Staying connected with people in the industry, which also fuels creativity. That and lots of brainstorm sessions – alone, with my team, with clients. The majority of my business comes from word of mouth but I approach brands I want to work with and stay in the know about who’s new, and who might want our help.

the dailey method, india rose, whitney krutzfeld photography, carine redmond, pr firm, marketing, entrepreneur, vancouver, vancity, woman in business, zest woman, helen siwak

What makes you most happy? And what do you do on your time off?
Lots of things about my job makes me happy – getting to do what I love, working with brands I admire, positive clients and the flexibility of working for myself. When I’m not working I like spending time with family and friends, getting outside, cooking, baking, watching TV (I watch a lot of TV, but hey it’s part of my job to stay on top of all things media and pop culture) and getting out of town even if it’s just for the weekend. Which reminds me, I need to plan a vacation!

What is your greatest fear, and how do you manage fear?
Like anyone who has their own business,  professional failure is probably my biggest fear. I have the tendency to dwell, so I try my best to focus on the good stuff. Also, ghosts!

What motivates you to make change?
Whether it’s in my business or my personal life, I always know it’s time to make a change when I find myself feeling bored. Sometimes it’s about making small shifts, and sometimes you have to really look at the bigger picture and see what needs to go or change and what should stay the same. Life decluttering.

What advice do you have for other women looking to take a big step in their lives?
Just do it! You can wait around for things to be perfect and look exactly the way you want them to look but life doesn’t work that way. Taking that initial leap will get you further in the end. And just know what you want and believe in yourself. You’ll have little failures, but that’s okay.

WHO IS CARINE REDMOND?

the dailey method, india rose, whitney krutzfeld photography, carine redmond, pr firm, marketing, entrepreneur, vancouver, vancity, woman in business, zest woman, helen siwakWork plays a large part of Carine’s life and some of the amazing companies her company works with are Etsy Canada, Parallel 49 Brewing Company, The Dailey Method and India Rose Cosmeticary .

When she’s not working Carine can be found playing with (okay, and photographing) her beagle Tim Riggins, named after the heartthrob Friday Night Lights character. Carine also enjoys long walks on the beach (no, really), baking cakes, dinner with friends, wine at home, and murder mysteries.

Likes: true murder podcasts, iced americanos, Oprah, the mall.

Dislikes: dancing, her diet, mansplainers, math.

Nickname: Coco.

Online: www.carineredmond.com
Tw & IG: @CarineRedmond

 

 

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