With over 25 years of experience in telling stories in multiple mediums, Kristina Matisic started her award-winning career in the Global TV newsroom. She then moved on to create, produce and host numerous successful shows with TV partner Anna Wallner. Great shows including The Shopping Bags and Anna and Kristina’s Grocery Bags, which can be seen in over 65 countries!
Kristina is the head of Kristina Matisic Creative Inc., a public relations and content creation agency based in Vancouver, that helps clients communicate their messages to their target audiences in compelling and innovative ways.
What ignited the spark in you to live a life with zest?
I’ve always been someone who gets bored easily. I rearrange the furniture in my living room because I needed a change. That need for change as led me down my career path, first news, then TV production and now public relations. They’re all careers in which no two days are the same. It’s also what drives me to continually take classes, travel, and have new experiences. I don’t want to stand still. I want to go to sleep at the end of the day and think, “Now that was an interesting day!”
What motivates you to make change?
Although I have been known to make changes just to mix things up, (as with the living room furniture!) usually being unhappy about something motivates me to make a change. I don’t like sitting around griping about things for too long. I like to take action. Or if I think I can do something better, if I think I can improve in some way, I’m driven to make a change. It’s cliché, but I often think, “If this were my last year, is this how I would choose to spend it?” If the answer is no, then it spurs me into action.
How have you changed in the past year?
This sounds crazy to say at my age, but I feel like I’m finally coming out of my shell! Over the past year, past few years in fact, I’ve really started to push myself out of my comfort zone and I’m doing all sorts of things I wouldn’t have done before, everything from attending events on my own to performing improv in front of an audience. I just decided, if not now, when? It’s led to so many new experiences, new opportunities and new friendships, it’s been exhilarating.
How do you build successful friendships?
I’ve known most of my friends for over 20 years, but I’ve made a few new friends recently, most of them quite a bit younger than me. I love their energy, passion and perspective! What I’ve learned is that you can’t get everything you need from one relationship or one friendship. Managing your own expectations is important. I also try to be there for people, to listen and to only offer advice when I’m asked. Finally, I make an effort to stay in touch with and connect with friends on a regular basis. I want to show them that they’re important to me.
What advice do you have for other women looking to take a big step in their lives?
I’ve taken a number of major turns in my career and the biggest thing I’ve learned is to foster relationships. Say yes to that coffee, that networking event, that class. You never know who you might meet, what you might learn and how it could impact your career and your life down the road. I can credit every single one of my successes to other people, people who gave me a break, people who introduced me to that important someone, or people who were there to listen and offer advice. Even as a solopreneur, you can’t do it alone.
WHO IS KRISTINA MATISIC?
She is also a long-time blogger, columnist and published author. Now Kristina thrives on working with people and brands who want to tell their stories and grow their businesses.
Kristina is an also avid animal advocate and has worked on numerous campaigns with the BCSPCA, including National Cupcake Day, a cross-country event that raises much-needed funds for abused, abandoned, and neglected animals.